The Conservative Party is offering media organizations a dramatically reduced price to cover party leader Andrew Scheer’s campaign — a fee that’s a little less for the entire election period than what the party charged for two weeks in 2015.
The $11,500 fee is intended to encourage media outlets to assign reporters for the duration of the leader’s tour at a time when many news organizations are facing serious economic challenges.
“We obviously are going to take our message across the country,” Scheer said Monday during a stop in St. Catharines, Ont. “We have a great story to tell and we want to make sure that we get that story in front of Canadians in as many possible ways.”
The leader’s tour is a staple of modern political campaigns. In the past, major media outlets tasked reporters to such tours, to cover every rally and protest and document a leader’s every statement and stumble.
But as the number of media outlets has shrunk, and as the cost of assigning journalists to follow every party leader over a campaign lasting a minimum of five weeks has risen, the number of reporters ‘on the bus’ has also diminished.