Exciting Announcement: Brampton GO Station to Receive New Name

The City of Brampton, in partnership with Metrolinx, announced the naming rights agreement for Brampton GO Station, to be renamed Brampton Innovation District GO.

Aptly renamed due to its location, Brampton Innovation District GO is in the heart of downtown Brampton and the City's growing Innovation District.

The new station name is part of a 10-year agreement with Metrolinx that will give the City exclusive rights to associate the word "Innovation" with GO stations across the entire Metrolinx network and in GO transit collateral (maps, schedules, etc.), providing a unique exposure opportunity for Brampton.

The announcement included unveiling new window signage in the George Street bus loop, followed this fall by permanent signage throughout the station, the GO network, and the Brampton Transit system.

Through increased awareness of the Brampton Innovation District, this partnership with Metrolinx will further enhance Brampton's position as an innovation and technology event destination to host tech sector events and international delegations and enhance Brampton's unique ability to attract highly skilled tech talent from both Toronto and Waterloo.

The Innovation District focuses on start-up scaling, investment attraction, and talent development. The Brampton Innovation District provides local talent development and support for entrepreneurs and new business owners through every stage of their journey, from education, training, and re-skilling to support for companies of all sizes and across all sectors.

The Innovation District is a developing ecosystem offering resources to help innovation and technology companies create new technology.

Located in the middle of Canada's Innovation Corridor and conveniently connected by the GO train, Brampton is putting the pieces in place to lead the Corridor.

Acquiring the Brampton GO station naming rights differentiates the Brampton Innovation District and raises awareness of downtown Brampton as a center for innovation, technology, and entrepreneurship. Renaming the station will support job creation, attract investment and talent, strengthen transit, tourism, arts and culture, and other strategic initiatives within downtown Brampton, said Patrick Brown, Mayor, City of Brampton.

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