Health Canada soon launching new campaign to create awareness of cannabis use.

Health Canada is planning to launch a new awareness campaign aimed at warning minors and young adults about the risks of using cannabis in the lead up to the drug becoming legal.

Under the proposed Cannabis Act or B-C45, possession and consumption of recreational pot will become legal in Canada on July 1, 2018. The federal government has set the minimum legal age at 18, but provinces can decide to increase the age restriction, as some health officials recommend.

The campaign’s messaging will target teens aged 13-17 and young adults 18-24, as well as their parents and teachers.

Ottawa is looking for a contractor with creative talent to host a series of events across the country to bring together young people to talk about the risks of smoking marijuana.


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