Health Canada takes aim at junk food ads targeting kids.

 

Childhood obesity is a rising problem in Canada and has tripled since 1980s. Today, nearly one third of Canadians aged six to 17 is overweight or obese.

Ottawa will be consulting the public as well as industry and health groups during a 45-day consultation period before introducing legislation to restrict or perhaps even ban the marketing of junk food to young people.

In Canada, only Quebec has restrictions on the marketing of food to children till now.

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