Lyft, Uber’s ride-hailing rival, is coming to the GTA soon.




A vehicle with the logo from the Lyft ride sharing service is shown at Seattle-Tacoma International Airport, Thursday, March 31, 2016 in Seattle. THE CANADIAN PRESS/AP-Ted S. Warren

San Francisco’s ride-hailing company Lyft is providing  its service to Toronto in its first expansion outside of the U.S..

Lyft says it will be in Toronto in time to “help ring in the holidays”. The San Francisco company says it wants Torontonians to have an alternative to its bigger competitor.

John Zimmer, Lyft’s president and co-founder said, “We’ve been a business for five years and have been focused entirely on the United States, so we were very deliberate when making a decision to launch in Toronto as our first international market.”

“We see it as a world-class city. It will likely become one of our top five markets overall. We expect that to happen, and we see it as a city that really shares the values that we have at Lyft  focusing on people taking care of people, treating people well, treating people with mutual respect and promoting both inclusion and diversity.”

He added, “It’s a big decision. It’s a big moment for us, and we’re excited to be coming to Toronto.”

Lyft plans to launch next month in the Greater Toronto Area and Hamilton with five options: regular vehicles for up to four passengers; the Plus service, with vehicles that can carry up to six people; Premier, offering high-end cars; Lux, with luxury black cars “piloted by a top driver”; and an SUV version of Lux.