Mi’kmaw artists may soon be able to use an authentic logo.

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Mi’kmaw artists may soon have a choice that some say will add value to their work and allow them to reach a bigger audience – just in time for the next tourism season.

The Mi’kmaq Rights Initiative, situated in Millbrook First Nation in central Nova Scotia, is working on a cultural product brand or mark of authenticity, with the goal of having it ready by April of next year.

It’s part of a broader cultural tourism plan being created by the group, known as the KMKNO.

Shannon Monk, the organization’s cultural tourism project manager, said, “The chiefs really wanted to put an emphasis on cultural tourism and really look for ways to expand on cultural tourism so that we could enhance our social and economic conditions for Mi’kmaq here in Nova Scotia.”

“Tourism is such a fantastic way to capitalize on the interest of visitors coming to Nova Scotia.”

Monk began working with elders in the community a year ago to draught standards for what should be shared with visitors. To acquire a broader viewpoint, the group is currently holding meetings with the general public. According to the initial input, some public events, such as mawiomi, or powwow, can and should be shared, but personal and holy experiences, such as naming rituals, should not.

Sharing things like Nova Scotia fish, which Monk points out is Mi’kmaq traditional food, received positive feedback. Artists and entrepreneurs could make a nice living selling crafts like jewelry or paintings, but the things must be genuine.