Tata Motors and WFI have strengthened their collaboration and launched a campaign called “Quest for Gold at the 2024 Paris Olympics.”




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With the introduction of the ‘Quest for Gold at Paris Olympics 2024,’ a holistic development program with the single goal of winning the coveted gold medal at the next Olympics, Tata Motors and the Wrestling Federation of India (WFI) extended their long-term collaboration even more.

WFI will focus on the growth, progress, and advancement of both men and women wrestlers, across age ranges, as part of this program, with sponsorship from Tata Motors, by giving access to the proper infrastructure, platform, opportunities, and security. Yodhas, a group of young and talented Indian wrestlers, would have guaranteed and expanded access to world-class training facilities, internationally renowned instructors, and nutritional support.

Furthermore, as part of this program, qualifying senior wrestlers will be awarded central contracts, while developing junior wrestlers will be supported through virtuous scholarships that include insurance, medical, and physiotherapy support.
Tata Motors’ committed support since 2018 has helped Indian wrestling rise to new heights,” stated Brijbhushan Sharan Singh, President, Wrestling Federation of India, in announcing the commencement of this “Quest for Gold at Paris Olympics 2024.” Our ‘Yodhas’ has earned more than 40-50 medals at international tournaments in the previous three years, including 5 medals at the Senior World Wrestling Championships, the most ever for India, a record 11 medals at the recently concluded Junior World Championship, and 2 medals at the Tokyo Olympics.

The Cadet Wrestling Team also earned its first World Championship championship. The start of our combined mission today should allow us to realize the nation’s long-held dream of winning an Olympic gold medal in wrestling at the 2024 Paris Olympics.”

Tata Motors presented each member of the successful Indian wrestling team that competed in the Tokyo Olympics with a rough and rugged Tata Yodha pick-up to express respect, admiration, and celebration of their valour and accomplishment.

Ravi Kumar Dahiya, Bajrang Punia, Anshu Malik, Sonam Malik, Seema Bisla, Deepak Punia, and Vinesh Phogat, together with fellow ‘Yodhas’ Anshu Malik, Sonam Malik, Seema Bisla, Deepak Punia, and Vinesh Phogat, were all present in person to support the quest and receive their Tata Yodha pick-up.

“The sport of wrestling is deeply ingrained across India and enjoys a great record of success in the world arena,” said Girish Wagh, Executive Director, Tata Motors. Its machismo, violence, and endurance tests speed, agility, and power, and it is popular and followed by all areas of society.

These characteristics precisely reflect the long life, durability, and dependable performance of our commercial vehicles, which are highly regarded by our clients in both domestic and foreign markets. We will continue to promote, train, and foster the nation’s great wrestling talent through our steady partnership with WFI.”

WFI and Tata Motors formed a multi-year strategic collaboration in 2018 to grow, promote, and encourage wrestling as a sport by offering world-class infrastructure, facilities, and training to Indian wrestlers. In addition, Tata Motors’ assistance facilitated international coaches tutoring Indian wrestlers, long-term training in foreign places enhancing participation in international events, and access to specialized medical care and physiotherapy.