Wear sports jerseys on Thursday, to honour those affected in the Humboldt Broncos bus crash

Canadians across the country are planning to trade their usual weekday outfits for sports jerseys Thursday, to honour every one of those affected in the Humboldt Broncos bus crash tragedy.

That includes commitments from schools, sports teams, and businesses big and small — Tim Hortons, Boston Pizza, the southern Ontario transport agency Metrolinx, the Toronto Transit Commission and grocery giant Sobeys Inc., among them.

A group of hockey parents from Langley, B.C. started the #JerseysforHumboldt plan over the weekend to show the victims’ families that they are thinking of them.

Though they never meant for the idea to catch on worldwide, the Jersey Day idea has spread through social media. Dozens of sports organizations, school boards and local businesses across Canada, the U.S. and even Europe are encouraging their members and students to wear jerseys or green and gold colours on Thursday.

Jennifer Pinch, front right, who organized Jersey Day.

Jennifer Pinch was one of those who helped get the #JerseysforHumboldt movement going. Her 16-year-old son plays with the Langley Minor Hockey Association, and she told CTV Vancouver that all hockey families immediately felt the pain in Humboldt.

“It just hits so close to home. It’s my son, it’s his friends, it’s the community,” she said. “…We have all been there. We are all them.”